About Khamr Elsaleheen

More than coffee. A complete experience.

Khamr Elsaleheen is a bakery, pastry and specialty coffee brand founded in Suez, Egypt, in 2020.

Built around a passion for quality and craftsmanship, we bring together freshly baked products, handcrafted pastries and carefully prepared specialty coffee under one distinctive brand.

Our philosophy is simple: use quality ingredients, respect the craft, and create an experience worth coming back to.

2020
Founded in Suez, Egypt
3
Branches across Suez & Cairo
3
Experiences — Bakery, Pastry, Coffee
7+
Coffee origins we roast from
The Story Behind Our Name

A drink that clears the mind, not one that clouds it.

✦ Mecca, 1511

In the year 1511, in the city of Mecca, people began gathering in new kinds of places to drink a curious, aromatic brew whose name was still strange to them: qahwa. The scent of roasted beans filled the air, and laughter echoed between the cups.

The city soon fell into debate. Scholars and merchants argued over this new drink — some declared it forbidden, like wine, believing it clouded the mind and pulled people away from devotion. Coffeehouses spread quickly, until word reached the governor of Mecca himself, who grew alarmed, condemned the drink as a corrupting distraction, and ordered the houses closed.

The dispute travelled onward — to Cairo, and then to the Ottoman Sultan's palace in Istanbul. There, scholars gathered to taste the drink for themselves and weigh its truth.

"It carries no drunkenness, no clouding of the mind — it does not take the intellect away. It sharpens it, and it deserves to be welcomed."

And so the verdict was given: coffee was lawful. The coffeehouses reopened, life returned to them, and people once again filled their cups — this time seeing in the drink a symbol of clarity.

From that day on, people came to call it "Khamr Elsaleheen" — a drink that never intoxicates, but instead lifts the spirit and awakens the heart.

And that is where our name comes from — a name that reflects a different kind of meaning for a "drink": one that awakens the spirit rather than clouding the mind.

Khamr Elsaleheen Logo

في مكة سنة 1511م، بدأ الناس يجتمعون في مقاهٍ جديدة تقدّم شرابًا غريبًا اسمه القهوة. رائحة البن المحمص تملأ المكان، والضحكات تمتزج بأصوات الفناجين.

ضجّت المدينة بالجدل بين العلماء والتجار، بين من قال إنها حرام كالخمر، ومن رد بأنها تنبّه العقل ولا تُسكر. انتشرت المقاهي بسرعة، حتى وصل خبرها إلى والي مكة، فغضب واعتبرها فتنة تلهي الناس عن العبادة، وأمر بإغلاقها.

سافرت القضية إلى مصر، ثم إلى قصر السلطان العثماني في إسطنبول. اجتمع العلماء، وتذوّقوا القهوة ليفهموا حقيقتها.

فقال كبير العلماء بعد التأمل: "لا سُكر فيها... بل صفاء؛ إنها لا تُذهب العقول، بل تُحييها".

صدر القرار: القهوة حلال. عادت المقاهي إلى الحياة، وعاد الناس يملؤونها فرحًا، يحتسون شرابًا صار رمزًا للصفاء.

منذ ذلك اليوم، سمّاها الناس "خمر الصالحين" — شراب لا يُسكر، بل يُنير الروح ويوقظ القلب.

ومن هنا أصبحت هذه الفكرة مصدر الإلهام وراء اسمنا: خمر الصالحين — اسم يعكس مفهومًا مختلفًا لـ "الشراب" — شرابٌ يوقظ القلب بدلًا من أن يُغشي العقل.

Vision & Mission

What we're building, and why.

Vision

Vision

To build Khamr Elsaleheen into a distinctive Egyptian brand in bakery, pastry and specialty coffee — creating memorable experiences while preserving the quality, authenticity and craftsmanship that define us.

Mission

Mission

Our mission is to create exceptional everyday experiences through freshly baked products, handcrafted pastries and carefully prepared specialty coffee, supported by genuine hospitality and uncompromising attention to quality.

Our Core Values

Seven principles behind every cup.

Quality Without Compromise

Quality present in every ingredient, product and cup.

Passion for Craft

We respect the craft behind baking, pastry making and coffee preparation.

Freshness

We value freshness and strive to deliver products at their best.

Authenticity

We stay true to our identity, our story and the experience we want to create.

Hospitality

Every guest should feel welcomed, valued and comfortable.

Craftsmanship

Attention to the details that turn ordinary products into memorable experiences.

Sustainability

We aim to make responsible choices as our brand continues to grow.

What We Do

Three experiences. One brand.

Everything we make lives inside the same philosophy: fresh ingredients, honest craft, and a distinctive presentation.

Bakery

Freshly Baked. Every Day.

Products built around freshness, quality and consistency — from everyday favorites to carefully prepared bakery items for casual moments and memorable occasions.

  • Freshness at the center of every product
  • Carefully selected ingredients
  • Consistent standards, every single visit

Pastry

Crafted With Precision. Made to Delight.

Craftsmanship, creativity and quality ingredients combine to create pastries that are as enjoyable to look at as they are to taste.

  • Distinctive, memorable creativity
  • An experience that begins before the first bite
  • Ingredients chosen for flavor and consistency

Specialty Coffee

Coffee With Purpose.

We focus on the journey behind every cup — from selecting quality beans, to grinding, brewing and serving the final beverage.

  • Quality beans, sourced with intention
  • Skilled extraction, brewing and presentation
  • Variety of methods for every preference
Our Journey

From one location to a distinctive brand.

From its beginnings in Suez to its continued development, our journey has always been driven by the same ambition: a place where quality products, skilled craftsmanship and genuine hospitality come together.

2020
Nasser, Suez

Where it all began

Our journey began in December 2020 with the opening of our first branch in Nasser, Suez — originally operating under the name Z Mart — marking the foundation of what would become a growing, distinctive retail brand.

2024
Al Massa, Suez

A new identity

In July 2024 we took an important step forward with the opening of our Al Massa branch — a transformation that introduced the name Khamr Elsaleheen, expanding our presence and strengthening our position in the market.

2025
El Korba, Cairo

Into a new market

Building on this success, we continued our journey of growth by entering Korba, Cairo — carrying the Khamr Elsaleheen identity forward and bringing the brand to a wider customer base.

Quality & Craftsmanship

What we pay attention to.

i.

Ingredients

We carefully consider the ingredients that go into our products.

ii.

Freshness

Fresh bakery and pastry products are an essential part of our identity.

iii.

Craft

We value the techniques, skills and attention required to create quality products.

iv.

Presentation

We believe the experience begins before the first taste.

The Khamr Elsaleheen Experience

More than a product.

Khamr Elsaleheen brings together products, people and atmosphere to create one complete experience.

Taste

Quality bakery, pastry and coffee, prepared with care.

Freshness

Products designed to be enjoyed at their very best.

Atmosphere

A distinctive environment inspired by warmth, authenticity and character.

Connections

A place where people can meet, relax, and create memorable moments.

Why Choose Us

Five reasons guests come back.

Fresh Every Day

Fresh bakery and pastry selections, prepared with care.

Quality Ingredients

Carefully selected ingredients and coffee beans.

Crafted With Care

Attention to preparation, flavor and presentation.

Authentic Hospitality

A welcoming experience, built around our guests.

Three Experiences, One Brand

Bakery, pastry and specialty coffee, brought together under one identity.

Coffee Beans Origin

Sourced from the world's best growing regions.

From selecting quality beans to grinding, brewing and serving — every cup starts with where the bean comes from.

Ethiopia
Washed
Berries, floral, apricot, orange blossom
Brazil
Red Catuai · Natural
Caramel hazelnut, sugar cane, walnut
Colombia
Natural
Orange, rose, white peach, grapes
Colombia
Decaf · Swiss Water Process
Cocoa, nuts, dark chocolate
Mexico Costa Rica Kenya Indonesia
Our Locations

Find us in Suez & Cairo.

Our Growth Vision

Building the future of Khamr Elsaleheen.

Our ambition is to continue developing Khamr Elsaleheen into a recognizable Egyptian brand in bakery, pastry and specialty coffee. As we grow, our focus remains on protecting what makes the brand special.

Expand

Grow our presence while maintaining our identity.

Develop

Continue improving our products and customer experience.

Standardize

Build consistent standards across locations.

Innovate

Introduce new products and experiences while respecting our roots.

Build

Create a strong, recognizable Egyptian brand with long-term potential.